Wesley Charles Bush

Wesley Charles Bush

Marketing Scientist

A LITTLE BIT ABOUT ME

Hello!

I am a digital marketing scientist.

I believe the only way to consistently succeed in marketing is to constantly experiment.

I’m on a mission to revolutionize SaaS marketing and eat lots of snacks.

WHAT I DO

PROJECT MANAGEMENT

Leading and motivating multi-disciplinary marketing teams is my specialty.

DEMAND GENERATION

Experienced driving millions in opportunity and building a high-performing revenue engine.

INTRAPRENEURSHIP

Always on the lookout to improve a business’ efficiency and bottom-line.

HOW I WORK

IDEA

CONCEPT

RESEARCH

DEVELOP

TEST

LEARN

QUICK FACTS

157 EXPERIMENTS COMPLETED

12,789 SNACKS CONSUMED

8 REALLY HAPPY EMPLOYERS

WORK HISTORY

2016

CO-FOUNDER & CEO

TRAFFIC IS CURRENCY

-Leading all marketing and sales initatives
-Working closely with our clients to make sure they have an incredible experience
-Managing our quickly growing team

2016

DEMAND GENERATION SPECIALIST

VIDYARD

-Led SEO and paid user acquisition efforts for the marketing team
-Ran weekly experiments to fail often, succeed rarely, learn religiously, and focus Vidyard’s demand gen activities on what worked best
-Worked with an amazing team to create a $15 million dollar demand gen engine

2015

MARKETING DIRECTOR

TEDXUW

-Leveraged TEDxUW’s brand to recruit the very best forward-thinking marketers
-Helped shape public perception of TEDxUW through an intensive rebrand
-Created awareness for TEDxUW through utilizing a wide range of demand generation tools

2015

DIGITAL MARKETING SPECIALIST

AXONIFY INC.

-Pioneered Axonify’s first social media advertising campaigns – achieving a cost per lead 267% times below the average cost
-Built an influencer list and nurtured it – resulting in 1,000+ recurring impressions (eyeballs on our content) each week

EDUCATION HISTORY

2012

BACHELORS OF GLOBAL BUSINESS & DIGITAL ARTS

UNIVERSITY OF WATERLOO

Took extra courses in business, entrepreneurship, and human resources for fun. Weird guy, I know.

2012

WEB DESIGN & DEVELOPMENT CERTIFICATE

MCMASTER UNIVERSITY

Finshed 50% of certificate and then dropped it because I could teach myself web development faster.

DIGITAL MARKETING SKILLS

DEMAND GENERATION

EXPERIMENTATION

USER EXPERIENCE DESIGN

SOCIAL MEDIA

SOFT SKILLS

PERSUASION

LEADERSHIP

PUBLIC SPEAKING

EATING SNACKS

TESTIMONIALS

SHAMINDA ATTYGALLE

SHAMINDA ATTYGALLE DIGITAL MARKETING MANAGER

Wes is the true definition of an intrapreneur. He is very quick to understand what the bigger objective is and brilliant at coming up with innovative ways to accomplish it. He thrives on autonomy, loves a new challenge and genuinely loves to learn. Any team would be lucky to have Wes be a part of it.

KIM KOSERSKI

KIM KOSERSKI DEMAND GENERATION MANAGER

Wes has been an absolute pleasure to work with at Vidyard. He always has a smile on his face and curiosity for life that is contagious to everyone around him. The thing I admire most about Wes is that he is never satisfied with the status quo, he is always searching for ways to better optimize our programs and elevate the business. I believe any business would benefit from his creative approach, curious mind, and unwavering determination.

JOE GELATA

JOE GELATA HEAD OF DEMAND GENERATION & REVENUE OPERATIONS

I had the pleasure of managing Wes on the Vidyard Demand Gen team. Wes has a hunger for learning new things and drives hard at his goals. He’s more than willing to step outside the box and experiment with new methods of demand gen but also focus on optimizing existing programs.

TRISHALA PILLAI

TRISHALA PILLAI CO-CHAIR TEDXUW

Simply put, Wes is a true marketer. It is hard to come by marketers who are this passionate about marketing, analytics, creativity and purpose. Wes flourished as Marketing Director for TEDxUW and was a key player in rebranding the organization, in opening our doors to diversity, inclusivity and collaboration. From organizing a one of kind designathon to create the logo for our conference and viral social media/in-person campaigns to effectively managing a marketing team of 8 executive members and extended volunteers, he consistently went above and beyond. He added a lot to team dynamics with his witty and ever-pleasant demeanour. Wes is an asset to any team and will ensure that your organization grows at an accelerated pace, whilst helping your team enjoy the journey!

JONATHAN JONES

JONATHAN JONES OPPORTUNITY DEVELOPMENT TEAM LEAD

Wes was a great Digital Marketing Specialist with Axonify. During his term, he assisted with a variety of demand generation initiatives and worked well independently and as a team member. Wes would be a great addition to any marketing team and is sure to bring great ideas to your business.

RICK MURPHY

RICK MURPHY TEAM LEAD

Wes exhibits outstanding communication skills and is consistently seen as friendly and approachable. He exercises good judgement, allowing him to bring a logical and professional approach to the table. Wes displays a high degree of ambition which is evident through his work ethic. Wes consistently displays initiative in all aspects of his life; he is able to set challenging objectives and work hard to achieve them.

 

LET’S GRAB A SNACK

wes@trafficiscurrency.com

Waterloo, ON

LET’S KEEP IN TOUCH

LOCATION